What Our Customers Say

Product Principles took my chicken scratches and jargon-filled copy and turned it into something that even my techno-phobic mother could understand. It was like having an interpreter to the market I was selling to.

Alex Chapman
Director of Business Development, Verifone 

Product Principles has become an integral part of our company. They have helped us create everything from pricing and partner strategy to product collateral, documentation, and website design. One of their key strengths is their ability to keep projects on track and on schedule while keeping everyone involved well-informed.

Nan Schwetman
President and Co-Founder, Mesquite Software

Armida was just starting out when we met the Product Principles team. Not only have they helped us articulate the features and benefits of our products, but they have been instrumental in helping us crystallize our messaging, define our value proposition, and differentiate ourselves from our competition. They are knowledgeable, responsive, and easy to work with. We'd recommend them as a critical first step for young, emerging companies and a valuable resource for established enterprises that need to sharpen and refine product messages and market positioning.

Bill Lawrence
President & CEO, Armida Technologies

We originally approached the Product Principles team to create a Competitive Analysis and Position Document for our Enterprise Integration Software Platform that was really a Services Oriented Architecture (SOA) that we personified as evolving to a Software as a Service (SaaS) solution. Well, I think you see what our problem was - we weren't sure which market we were in or who our real competitors were. In thirty days, Product Principles identified and analyzed our market, opportunities and competitors with an insightful perspective and a level of detail we've never seen from Gartner and the other industry analysts. Our thanks to Product Principles!

Bruce Magown
Chairman, Integration Technologies, Inc.

The Product Principles team is exceptionally skilled at identifying unmet market needs and developing these opportunities into compelling product offerings. They are unafraid to “get their hands dirty” and they have the technical expertise to understand how our products work. That level of understanding has proven to be instrumental in determining and promoting our products' true value. They are a fantastic addition to any product team.

Chris Crafford
Vice President of Development, EPSIIA (a Fiserv company)

Product Principles transformed our web site and marketing materials from scattered ideas to focused messaging. Being able to articulate our positioning succinctly and accurately means all our material is consistent and effective. We've seen the results immediately in the perception of the company and in the understanding our potential customers have of our products before we ever talk to them. Product Principles has an uncanny ability to root out the salient points of a product or company and work out messaging in all mediums. We will be using them on all future product marketing projects.

Jason Cohen
Founder and CEO, Smart Bear Software

No matter what we throw at Product Principles - strategic guidance, market and competitive analysis, message maps, customer surveys, whitepapers, technical documentation - they do a great job. We can always count on them to deliver more than expected, on time, with clarity and insight. Our team views them as a trusted extension of our marketing department.

Cody Young
Vice President, Marketing, Fiserv Output Solutions