Principles

We specialize in transforming each client’s vision into profitable products by applying proven product marketing principles.

Product Principles is a consulting team that offers strategic planning, product positioning, and messaging services to high-tech business leaders determined to reach the marketplace well ahead of their competition.

We apply proven product marketing processes and business practices to successfully define, create, launch, market, and sell our clients’ products. Our underlying principles are market tested, customizable, and interdisciplinary.

Our principals are experts who leverage decades of high-tech experience in marketing, product management, entrepreneurship, engineering, and incisive messaging. Chris Hamilton and Lisa Wells have each developed tools and processes that helped them successfully manage product and marketing departments, launch new products, and create the kind of messaging that excites a marketplace.

We founded Product Principles with a simple goal – to help our clients build and launch the right products using our combined resources and expertise to leverage their in-house talent.

Product Principles refers to the structured, methodical approach we have developed to quickly align companies and their products to ever-changing market demands. Working closely with high-tech executives and engineers alike, we assess the competitive landscape and create product roadmaps and other tools to guide our clients in exceeding their revenue goals. Beyond accelerating the sales process, our tools and strategies raise market visibility and lower customer acquisition costs.
Although we apply the best practices learned at larger companies like Sprint and National Instruments, we clearly understand the unique needs of high-tech start-ups and the market realities they face. We have been instrumental in the market success of high-growth start-ups, several of which have successfully conducted IPOs.

Our bottom line — we have the practical, field-tested experience required to make each client’s product vision a market reality.