Comprehensive Services List

Our consulting services augment corporate resources to support all aspects of the product lifecycle. We work with your team to create solid foundations for successful products, including necessities such as:

Market Positioning & Segmentation - Corporate Strategy & Messaging - Problem / Solution / Feature / Benefit - Value Proposition Development - Product Positioning & Differentiation Competitive Analysis - Market Positioning / Competitive Analysis - Strength / Weakness / Opportunity / Threat (SWOT) - Product Comparison / Feature Matrices - Gap Analysis Sales Tools - Field Sales Tool Kit - Sales Presentations & Training - Pricing Structure Development - Product Demo & Script Development - ROI Calculators - Proposals & RFP Responses - Win / Loss Analysis - Training Curricula & Materials Corporate Communications - Comprehensive Marketing Plan - Corporate Profile & Fact Sheet - Press Release Methodology - Tradeshow Management & Planning - Corporate Presentations - Marketing Campaigns

Product Marketing - Business Cases - High-level Market Requirements Document (MRD) - Product Launch Plan - Process Development - Primary Customer Research & Surveys Product Management - Product Roadmap - Detailed Product Requirements Document (PRD) - Use Cases - IP Strategy & Guidance - Project Management / Program Scheduling - Product FAQs - User Testing Product Documentation - Technical Writing & Documentation - QuickStart Guides - Release Notes Collateral Development - Product Overviews - Product Brochures - Product Datasheets - Industry Problem Position Papers - Case Studies - White Papers - Corporate Web Sites